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THE SWEDISH PAVILION.
WORLD EXPO 2012. YEUSO. KOREA.

- OPEN SWEDEN -
"An archipelago of ideas"

In 2011 we at Grow got the honorable mission, to design the swedish
pavillion for the world expo exhibition 2012. The result was to
feature Sweden as a land of innovation - an archipelago of ideas.

Identity, communication & architecture to work hand in hand.

Four main walls to tell the story.
Innovation wall / people wall / nature wall / OpenYourMind wall

Art Direction & Design.
A collaboration between Grow / Sandell Sandberg.

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